Public Relations Boot Camp
Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need ...
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- Description
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Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations
Learning Objectives
At the end of this workshop, you will be able to:
- Understand the importance of expanding your client base through effective prospecting.
- Learn how to use a prospecting system to make you more successful.
- Identify target markets and target companies with the 80/20 rule in mind.
- Develop and practice networking skills at every opportunity.
- Develop, refine, and execute the art of cold calling.
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